The process of developing a creative project, whenever it is the story or the ride or the experience or the master plan, starts with analyzing. The creative process needs to be fed by the preconditions of the project: the existing story, the existing experience, commentary of the clients, the existing target groups, the potential target groups, the needs of the target groups , number of visitors, budget, available space , dreams and more.
To extend the depth of these analysis and to have as well the opportunity to test creative concepts to evaluate their strength, the SMILE of Experience has started a successful partnership with Dynamic Concepts Consultancy.
The next step is all about translating. Each of the preconditions needs to be translated in visual elements, to express the emotions they include and to step away from the project to create the space to design. The result is a real melting pot of all collected visual impressions stirred by analyses. Designing is the personal interpretation of that melting pot. You are filtering the main emotion(s) and express those in a new way, which will be understand by the target group(s) you focus on. This will be the concept idea, the start of new experience. The concept idea needs to be detailed in designs for each experience element, like story, storyboard, guests’ experience, layout, routing, theming, scenery sets, props, special effects, lighting, audio, video, show control,
With her long multi discipline experience, the SMILE of Experience is capable to make the concept designs for all disciplines. To detail these designs for all disciplines till production level the SMILE of Experience has a long term relationship with KHtec: the partner for creative and efficient technical solutions for show control, audio, av and lighting.
Creating is realizing the designs in reality. During the design process all decisions are based on the most beneficial for the project, completely independent of any supplier. This counts for all disciplines involved. For the realization of the designs The SMILE of Experience and Khtec rely together on a very wide international network of suppliers with each their own competence. Together with the client, suppliers will be chosen locally or from elsewhere, based on the best competence. In close co-operation with the selected suppliers the designed experience will be created.
In the role of Creative Director, the SMILE of Experience oversees all disciplines involved and controls the synergy in between all those discipline in. This central co-ordination during the production and programming of the experience is the key to success.
By directing the video and audio production, the SMILE of Experience controls the backbone of the experience. The directing of the final programming of the show control is last element to control. The show control controls and ensures the right timing of all show disciplines of the experience that create the surprising effect our guests’ love to experience.